XPATIC/Platforms
The platforms, and what each one does best
No single platform is right for every offer. These are the ones that reach an English-speaking audience living abroad, and an honest account of what each is good at.
Most campaigns in these markets run paid social for volume and search for intent. Search alone rarely fills a pipeline, because the pool of people actively searching is small. Social alone misses the people who have already decided and are looking right now.
Which mix fits depends on what you sell, how visual the proof is and how urgent the need. That is a conversation rather than a package.
The backbone. Where the over-45 English-speaking audience lives, and the only platform where nationality can really be isolated.
PlatformGoogle Ads
Catches intent that already exists. Searching in English in a country that does not speak it is a signal in itself.
PlatformSame targeting, younger, far more visual. Earns budget where the proof is something you can look at.
PlatformTikTok
Cheap reach and fast creative testing, against an audience older than most advertisers still assume.
Not sure which applies to you?
A few questions about your business and your market, then a call to work out whether there is anything here worth building.
hello@xpatic.com