Grow your business with high quality Expat lead generation.
If your business serves the English speaking expat market, we bring you new clients through well targeted campaigns and checked, high intent enquiries. Pay per lead available.
People live outside their country of birth. A market bigger than most countries, hiding inside yours.
Native English speakers from the UK, US, Ireland, Canada, Australia and New Zealand live abroad, clustered in a handful of hubs.
Average annual income reported by expats in HSBC's global Expat Explorer survey. The spending power moves with them.
UN DESA International Migrant Stock 2024, national statistics and HSBC Expat Explorer. Unregistered and seasonal residents push real audience sizes higher.
Why expat leads are worth more
One of the highest-value segments in your own market never hears from you. When it does, it behaves differently to the general population in ways that show up directly in your numbers.
They actively seek English-speaking providers
Finding a trusted English-speaking lawyer, insurer, dentist or solar installer is genuinely hard. When your ad solves that problem, intent is already built in.
Living abroad creates constant demand
Two tax systems, two legal systems, cross-border wills, healthcare, property, visas, currency. Expat life generates a steady stream of high-value service needs rather than a one-off purchase.
They have money to spend
Overseas salaries, savings brought from home, property equity and pensions. Expats over-index on disposable income relative to the local population almost everywhere they settle.
The internet is their lifeline
Social platforms are how they stay connected to family and friends back home. They're on Facebook, Instagram and WhatsApp daily, which makes them reliably reachable through paid media.
They read the ad and answer the phone
Many are working flexibly, semi-retired or retired, with the time to research an offer properly. Response and contact rates run well above working-age norms.
Word of mouth compounds
Expat communities are tight and talkative. A provider who delivers gets recommended in groups, clubs and bars. Paid acquisition seeds organic referral.
What happens between the scroll and the sale
Five stages, all of it built and run in one place. No handing the lead to a form builder halfway through, and no enquiries dying in a spreadsheet nobody opens.
We size the market before anything runs
How many of your buyers are actually in your market, which nationalities they are, where they cluster and what they already search for. If the audience is too small to work, we say so then, not after you have spent.
Creative built to convert, not to collect clicks
Written in English for a foreign national in your market, targeted by nationality and language rather than a radius on a map. Video, carousel and static, tested against each other, measured on enquiries rather than on cost per click.
A landing page that does the qualifying
Not a contact form. A short, paced set of questions that feels worth finishing and asks what you need to know before it asks for a phone number. The wrong people drop out on their own, and you never pay for them.
Every detail checked before it reaches you
The phone number is checked for a real, possible number and the email against the receiving server, so a typo or a dead address is caught at the form rather than by whoever makes the call. Repeat enquiries are flagged and never charged twice. What is left lands in your portal, inbox and CRM within seconds.
You see what a client actually costs
Your own portal: every lead, what it cost, which advert and which page produced it. Mark what closed and you get a cost per sale rather than a cost per lead, and that outcome goes back into the targeting so the campaign learns what a client looks like.
Wherever there's an expat population
We started where we live and work, Spain, and built outward from there. Eleven markets now, and the method is not specific to any of them.
Spain
Costa del Sol, Costa Blanca, the Balearics, the Canaries and the cities. Europe's largest British expat population, and five regions that behave nothing like each other. Our home market.
Reaching expats in Spain
Portugal
The Algarve and Lisbon. Fast-growing British, Dutch, German and American communities, young enough that demand is still outrunning the supply of English-speaking providers.
Reaching expats in Portugal
France
The Côte d'Azur and the Dordogne. Affluent British and American residents in property-heavy, admin-heavy territory where the paperwork alone generates demand.
Reaching expats in France
Cyprus
Paphos and Limassol. Settled British and Irish retiree communities, dense with legal, financial and healthcare needs and small enough that reputation travels fast.
Reaching expats in Cyprus
UAE
Dubai and Abu Dhabi. Working-age British, American, Australian and South African expats on high salaries, with financial lives complicated enough to need advice on most of it.
Reaching expats in UAE
Thailand
Bangkok, Phuket and Chiang Mai. The largest Western population in Southeast Asia, in a market where the language barrier makes an English-speaking provider close to essential.
Reaching expats in Thailand
Singapore
Working-age, high-income and corporate. A postings market that turns over constantly, closer in character to Dubai than to anywhere else in the region.
Reaching expats in Singapore
USA
More foreign-born residents than any country on earth, plus the snowbird populations of Florida and Arizona. Large enough that most advertisers have stopped seeing it.
Reaching expats in USA
Mexico
The largest American expat population in the world, clustered in well-defined communities from Lake Chapala to the Riviera Maya, and almost entirely unadvertised to.
Reaching expats in Mexico
Costa Rica
A small country with an outsized American and Canadian retiree population, concentrated tightly enough that reputation moves quickly.
Reaching expats in Costa Rica
Rest of the world
Italy, Malta, Panama, Malaysia and anywhere else. If your market has a foreign national population and your business serves it, the system travels.
Reaching expats in Rest of the worldNot on the list? The system travels. If your market has a foreign national population and your business serves it, we can build for it.
Targeting nationality and language is a discipline
Every campaign runs on the same system, built and owned in-house rather than assembled from other people’s tools.
Audience engineering
Language settings layered with location, home-country behavioural signals, interest clusters and platform-specific expat indicators. This is the moat: reaching British nationals in Marbella is a different job to reaching people in Marbella.
Offer and funnel build
English-language landing pages and multi-step funnels built around the expat context: their concerns, their trust signals, their objections. Qualification built into the funnel, not bolted on after.
Multi-channel creative production
Static and video creative produced in-house and tested per platform. Meta, Google, TikTok and native. Each channel gets creative built for how expats actually use it, not one asset resized four ways.
Checked lead delivery
Every email and phone number is checked as the lead comes in, so mistyped and impossible details are caught before they reach you. Repeat enquiries are flagged and never charged twice. Leads are delivered in real time to your CRM, inbox or portal, on infrastructure we build and own. Consented and traceable, from the ad to the sale.
Compliance by default
GDPR, platform policy in regulated verticals, and home-country rules that follow consumers abroad. We've run compliant campaigns in claims, legal and financial services, the strictest verticals there are.
Optimise to revenue, not clicks
Feedback loops from your sales outcomes back into the campaigns. We optimise toward the leads that become clients, and kill what doesn't.
The platforms, and what each one does best
No single platform is right for every offer. These are the ones that reach an English-speaking audience living abroad, and what each one is genuinely good at.
The backbone. It is where the over-45 English-speaking expat actually spends their time, and the only platform where language, home country and interest signals stack deep enough to isolate them properly.
Facebook for expat audiences
Same targeting, younger skew, far more visual. It earns its place for property, dental, aesthetics and anything where the before-and-after does the selling for you.
Instagram for expat audiences
TikTok
Cheap reach and fast creative testing. The audience skews older than people assume, and it is the best place to find which message works before it costs you Meta money.
TikTok for expat audiences
Google Search
Catches the intent that already exists. Someone typing "English speaking lawyer Marbella" is further down the funnel than any paid social click will ever be, and they are worth paying more for.
Google Search for expat audiences
YouTube
Cheap reach against an audience that watches a lot of it, and the only place a two-minute explanation is welcome. Works where the service needs understanding before it can be bought.
Native
Editorial placements on the news sites expats read from home. It carries the considered, high-value services that a fifteen-second video cannot explain, at a cost per click social cannot match.
Who this works for
Any business whose ideal client is a foreign national in its market.
We are not a local agency that discovered expats
We live in the market we advertise into. Based in Spain, inside Europe's largest expat population, running campaigns for the same audience your business needs to reach.
The discipline comes from regulated lead generation, where a claim in the creative has to stand up and a badly qualified enquiry wastes somebody's chargeable hour. Applied here to nationality and language rather than to a postcode.
- Full-stack builds. Landing pages, funnels, databases and integrations built and owned in-house.
- Regulated-vertical discipline. Creative and qualification built to the standards regulated advertising demands.
- Multi-platform. Meta, Google, TikTok and native, with server-side tracking across all of them.
- On the ground. Based in Spain, operating inside Europe's largest expat market.
How we work
Prove it first, then scale it. Every lead checked before it counts. You buy outcomes, not reports.
Pilot
A fixed-fee build and a 30-day live sprint to validate the audience, the offer and the economics in your market.
- Audience and market analysis
- Landing page, funnel and creative build
- Campaign launch on the best-fit channels
- Checked leads from week one
- Clear read on cost per lead and quality
Scale
Once the numbers work, we scale on a model that fits your business, including performance-only.
- Pay-per-lead: fixed price per qualified lead, agreed quality criteria
- Or monthly retainer plus media spend
- Ongoing creative and funnel iteration
- Sales-outcome feedback loops
- Expansion into new geos and verticals
The expats in your market are waiting to hear from you.
Tell us your market and your ideal client. We'll tell you what the audience looks like and what a pilot would cost.
Or email hello@xpatic.com